The data is everywhere. You just haven't connected it yet.

I run a fractional CFO practice for owner-operator businesses doing $500K to $20M. I go 5 to 10 drivers deep into the numbers most people never look at. That's where the six-figure opportunities live.

But Margin Theory is bigger than the CFO work. It's the philosophy underneath. Every business and every life is producing data. In your revenue, your habits, your relationships, your decisions. Most people never connect it. I write about what happens when you do.