Real stories from people who built something real.
A short interview series featuring established business owners, having real conversations about what building something actually takes.
The conversation that usually
only happens behind closed doors.
Most business content is polished, scripted, and surface-level. Nobody talks about what it actually feels like to build something with your own hands.
This show is different. Every episode covers four things that actually matter to the person behind the business, not just the revenue line.
Thirty minutes with no script and no prep, just a real conversation.
Faith
What grounds you. What keeps you going when things get hard and the answers are not obvious.
Fitness
How you take care of yourself so you can show up at your best. Because how you feel directly affects how you lead.
Family
The people who matter most outside the business. And what it actually looks like to protect that while building something at the same time.
Business
What you are building, why it matters, and where you are taking it. The vision behind the work.
Business owners who have
built something real.
You have employees. You have clients. You are making decisions every day that nobody documents. You are past the early days and into the part where the real work begins.
You're a fit if:
- + You run an established business with employees and clients
- + You are past the startup phase and into the real work of running it
- + You are willing to have an honest conversation about what it takes
- + You want to share your story with other operators who get it
Not a fit if:
- - You are pre-revenue or still in the idea stage
- - You want to promote a product or service
- - You are looking for a scripted, polished interview
- - You are not comfortable with real, unfiltered conversation
Three simple steps.
Apply
Fill out a short application that takes about two minutes with no commitment on your end.
Intro Call
If it looks like a good fit, you get a link to book a short 15-minute call. We put a name to a face and walk you through what the conversation will look like.
You're On
We book the interview for 30 minutes on Zoom with nothing to prepare and no script to follow. You control how deep it goes.
More than just an episode.
The full recording is yours to keep. Use it however you want. Your story, your content.
Short clips cut from the conversation. We tag you across social media when they go out. A lot of guests use the clips as content long after the episode drops.
Exposure to an audience of operators. People who understand your world and respect what you have built.
A 30-minute conversation on Zoom.
Nothing to prepare beforehand and no script to follow.
You control how deep it goes. If there is anything you would rather not talk about, just say so.
The goal is for it to feel like a real conversation, not an interview.
Jake Erickson
Fractional CFO for owner-operator businesses doing $1M to $20M. Jake started the Margin Theory Show because the most important conversations in business are the ones that never get recorded.
Not the pitch decks or the revenue milestones, but the real conversations about what it costs to build something, what it takes to keep going, and what the person behind the business actually thinks about when nobody is watching.
Ready to be featured?
If this sounds like something you want to be part of, apply below. It takes about two minutes and there is no commitment on your end until we both decide it is a good fit.
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